What is Influencer Marketing?

What is Influencer Marketing?

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People use social media for different purposes both positive and negative. Most use it for entertainment, others use it to show off, others use it to bully those they hate and the list is endless. Whatever reason of you using social media platforms, research shows that the number of social media users in 2018 is approximately 3.2 billion worldwide. Among this huge number of users, many have discovered a way of making a fortune out of the over 10 available social media platforms. Influencer marketing is just one of the benefits of using social media in a positive way.

Influencer marketing is on the rise across almost all industries and in the corporate sector. It is a form of marketing where you focus on influential personalities who do not necessarily have to be celebrities to market your products or services.

For one to be an influencer marketer they not only have to have a substantial following on social media platforms but they have to be in a position to engage their followers constantly. For you to attain this, you have to be creative.

The most common way of doing this is where a company identifies a person who seem to have a great following and give them an experience on whatever they are selling or offering for free or at a lower cost in order to attract their followers and in the end the influencer may convince them to get the same but at a fee. In this scenario the company gains more when they get other clients from the influencer’s following.

A very interesting way of influencer marketing is one where you for example believe that you have a great influence and you go out there and approach an organization to offer you what they a selling for free or at a much cheaper cost in exchange of them leveraging on your influence. This one needs a lot of courage though but in the end the one who will benefit more is you.

So, do you have a huge following on social media platforms? Do you engage your followers constantly? There are so many benefits you can get from such. Step out and you will be surprised.

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